If you're like most people, you've thought about car insurance before. You may have gone to three different websites and have a ball-park idea of what it costs. But after that, it's up to you to go shop around — and the experience is not always pleasurable. But there's no reason why you shouldn't save time by choosing a straightforward brand name like Geico. Read on for more information on why this particular site can be a great place to begin your search for affordable car insurance.